Webinar Series Producer for Thrive Talking
Thrive Talking is a free-to-everyone webinar that focuses on wellbeing in the workplace and features guests from the wellbeing/mental health industries. Thrive Talking is partnered with Life & Progress, an Employee Assistance Programme (EAP) provider, and it used as a free resource as part of their EAP.
Contract Client I 2026 Ongoing
Design Thinking:
I wanted to make the webinar a safe, calm space that people could attend during the work week. To project these feelings, I used a calm green, simple sans-serif font for the typography and made the logo meaningful by adding an arrow to thrive & a micophone so users could see exactly what the webinar signifies.
Results: Looping logo & Video trailer
This was to gain social media traction from Linkedin users.
Results: Physical Collateral
Post-webinar resource sheets act as another incentive to get people to stay until the end of the webinar, so they could recieve one.
Context: Thrive talking was initially a stand-alone webinar under the branding of an EAP, Life & Progress. As part of their initiative to get the webinar more recognition outside of the EAP, they wanted to develop the webinar, including a logo, brand guidelines and other marketing materials.
My Role: Working closely with their webinar presenter, I helped with the production & designing, this included the following:
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Logo & Branding
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Print material for workshops
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Social media posts (invites & catchups)
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Video trailer & logo production
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Attendee tracking & email communications
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Researching potential guests
Brand Identity + Motion Design
After Effects
Illustrator
Results: Digital Collateral
Graphics for the Linkedin & our partner's website were all created to bring in as much traction as possible from current clients & potential clients.